Your Word Count Is Not a Status Symbol
It’s an Inefficiency Symbol
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One of the biggest rookie mistakes first-time business book authors make:
Treating your book’s high word count as a status symbol.
I see it all the time. They’ll refer to their book not by its subject-matter, but by its length:
“My 200-page book…”
“My 50,000-word book…”
It’s like the startup founder who brags about how big their team is.
Your word count, just like your employee count, isn’t a status symbol.
It’s a symbol of your inefficiency.
The more words you use to convey your ideas, the less efficient you’ve been.
Your reader isn’t impressed by your page count. If anything, they’re discouraged. Your readers are far more intrigued by a 15,000-word manuscript than a 50,000-word manuscript.
Make your book as short as possible while still conveying the necessary stories and ideas. That’s it. Everything else takes care of itself.
